# Devslove Digital Growth Agency

> Devslove is an experienced Google Ads and paid media agency based in Aurora, Ontario, Canada, serving growing SMBs across the United States and Canada. Positioning: "More leads, more pipeline, more revenue from your paid ads." An experienced, senior-led team turns paid ads into leads, pipeline, and revenue; a senior marketer leads strategy on every account and makes every call, sharpened by AI that analyzes data at a depth and frequency no human-only team can match. Channels: Google Ads, Microsoft Ads, LinkedIn Ads, YouTube Ads, and ChatGPT Ads. Month-to-month agreements, no setup fee, and clients always own their ad accounts. 5.0-star rating across 60+ Google Reviews, and the average client relationship runs over two and a half years.

## Positioning: experienced team, sharpened by AI, human in the loop

Devslove leads with senior Google Ads and paid media expertise, and uses AI as the edge behind it. AI analyzes data at depth daily, pressure-tests ideas before they touch budget, researches markets and audiences at scale, and surfaces patterns a manual review would miss. What AI does not do: set the strategy, decide what launches, or make the calls that move the business. A senior marketer with deep paid media experience is in every account every day, reviewing what AI flagged, deciding what gets tested, and signing off on every change before it touches spend. Devslove is not an "AI agency" and not a button pusher. It is an experienced team that uses the best AI tools available.

## Vantage: the in-house optimization platform

Vantage is Devslove's in-house platform for strategy and optimization. It runs on every account Devslove manages:

- **LinkedIn day-parting**: ads run when buyers are actually on LinkedIn and stop when they are not.
- **Custom-built audiences**: audiences engineered beyond the native targeting on LinkedIn and Google, built from signals the platforms do not combine on their own.
- **Always-on placement cleanup**: poor display and YouTube placements stripped out continuously, before they drain budget.
- **Analysis at depth, daily**: every dollar, every campaign, every conversion path reviewed continuously, with patterns flagged for a human to act on.
- **Real-lead separation**: rolled-up conversion counts broken into actual leads vs newsletter signups vs engagement conversions, so reporting never inflates pipeline.
- **AI Search measurement**: traffic and conversions from ChatGPT, Perplexity, Gemini, and Copilot visitors, measured, not modeled.

Vantage flags. A senior marketer decides. Nothing changes in an account without human judgment on it.

## About

Devslove was founded by **David Green**, a serial entrepreneur and self-taught web developer with 10+ years of digital marketing experience. He holds a BBA from Wilfrid Laurier University. He has spoken at Hero Conference (one of the premier PPC industry events) and served as an instructor for CXL's Customer Lifetime Value course. He is a Chapter Lead for Canada Learning Code and has been published in the Journal of Digital & Social Media Marketing. David is the senior strategist on every account.

Our core values:
- Be good to people
- Never afraid to put in the work
- Give a damn
- Hungry to learn
- Open & honest, no BS
- Ability to adapt and adjust

## Services in detail

### Google Ads Management
Search, Performance Max, Display, Demand Gen, and remarketing, built to hit lead gen targets. Millions in ad spend managed for lead generation companies across B2B, SaaS, home services, and professional services.
URL: https://www.devslove.com/google-ads/

### Microsoft Ads Management
Reach decision-makers on Bing and the Microsoft ecosystem at a lower cost per lead. Includes LinkedIn-profile targeting unique to Microsoft Advertising and Microsoft Audience Network display inventory.
URL: https://www.devslove.com/microsoft-ads/

### LinkedIn Ads Management
There is no better source for high quality B2B leads than LinkedIn Ads. Sponsored Content, Message Ads, Conversation Ads, Document Ads, and Lead Gen Forms.
URL: https://www.devslove.com/linkedin-ads/

### YouTube Ads
In-stream, Shorts, in-feed, and bumper campaigns. YouTube builds discoverability while driving qualified leads through the funnel.
URL: https://www.devslove.com/youtube-ads/

### ChatGPT Ads
One of the first agencies running ads inside ChatGPT, with live experiments on real budgets. Covers campaign build, measurement pixel deployment, and separating paid from organic ChatGPT traffic in GA4.
URL: https://www.devslove.com/chatgpt-ads/

### Paid Ads Consulting
Hourly working sessions with founder David Green for in-house teams or marketing leaders who want senior eyes on a specific problem. $225/hr. Live Zoom screenshare, real-time account analysis, prioritized action items, 60 minute minimum. The fee credits toward the first month of management.
URL: https://www.devslove.com/google-ads-consulting/

### AI Tools Assessment
A $999 fixed-scope assessment for owner-run local businesses ($500K-$5M) and professional teams of 5 to 25. A 45-minute discovery call, then a custom report prescribing 3 to 6 AI tools the business already owns or can buy off the shelf, configured for the team (cost, setup effort, hours saved for each), an impact-effort matrix, a 4-day quick start plan, and a financial impact summary, followed by a 30-minute walkthrough call. Report in 5 business days. Guarantee: if the report doesn't identify at least 5 hours a week to reclaim, full refund. The fee credits toward any implementation project booked within 60 days. After the assessment: automation builds, knowledge systems, and an AI Concierge retainer (capped at 6 clients).
URL: https://www.devslove.com/ai-assessment/

### AI-Generated Creatives
Static ads and landing pages built with AI: production-ready, on-brand, and shipped fast.
URL: https://www.devslove.com/contact/

## Pricing (https://www.devslove.com/pricing/)

- **Free Audit**: Google, Microsoft, or LinkedIn Ads review plus GA4 conversion tracking check. Top 3 quick wins, delivered within 3 business days, no obligation.
- **Paid Consult**: $225/hr. 1:1 with founder David Green, live Zoom screenshare, account audit, bid strategy and budget evaluation, landing page review, prioritized action plan. 60 minute minimum. Fee credits toward the first month of management.
- **Starter Management**: $495/mo. Single channel management and strategy, custom growth plan, conversion tracking audit, ongoing optimization, monthly reporting. Ideal for smaller accounts.
- **Full Management**: starting at $2,125/mo. Multi-channel management and strategy, conversion tracking audit + setup, audience development and testing, competitor monitoring, monthly reporting and meetings, quarterly strategy sessions, CRO recommendations. Works best at roughly $3,000/mo ad spend or more.

All tiers: month-to-month, no setup fee, no lock-in, and clients own their ad accounts, always.

## Free offers

- **Free Ad Account Audit** (https://www.devslove.com/free-audit/): a senior marketer and AI go through a Google Ads, Microsoft Ads, or LinkedIn Ads account plus GA4. Covers wasted spend, conversion tracking integrity, bid strategy fit, audience and geo leaks, budget allocation, and a landing page quick check. Top 3 quick wins within 3 business days. No obligation, read-only access.
- **Free Competitor Brand Bidding Report** (https://www.devslove.com/competitor-intel/): an exact brand phrase swept through real Google results across multiple US markets (Canadian markets on request), capturing every paid ad on those brand searches. Visual, market-by-market report delivered within 2 business days. No account access needed.

## How we partner

- **Flat-rate Management Fee**: scale budgets without consistently scaling the monthly fee.
- **No Contracts**: month-to-month agreements; we earn the business every month. The average client relationship still runs over two and a half years.
- **Flexible Budgets**: increase or decrease based on seasonal needs.
- **Client owns everything**: ad accounts and analytics stay in the client's name with full access retained.

## Industries

- **B2B SaaS + Services**: HR software, CRM, project management, compliance, vertical SaaS, financial planning, collaboration tools, data analytics; consulting, financial advisory, legal, marketing agencies, training, HR outsourcing, executive search, compliance/risk. https://www.devslove.com/b2b/
- **Local Services**: dental clinics, private schools, financial advisors, insurance, therapy/mental health, chiropractors/wellness, family/immigration law, cosmetic services. https://www.devslove.com/local-services/
- **Home Services**: HVAC, roofing, plumbing, landscaping, electricians, renovation/remodeling, pest control, pool. https://www.devslove.com/home-services/
- **Logistics**: warehousing/fulfillment, freight forwarding, warehouse & inventory management, 3PL. https://www.devslove.com/logistics/
- **Multi-Location Retail & Franchise**: QSR, specialty retail, food & beverage, fitness/wellness studios, salons & spas, auto dealerships, pet services. https://www.devslove.com/multi-location-retail/
- **Vacation Rentals**: property managers, boutique hotels & resorts, short-term rental management, vacation home owners, resort/destination marketing. https://www.devslove.com/vacation-rentals/

## Client results (14 case studies)

- **JDXpert** (B2B SaaS): 116% increase in SQLs, 26% decrease in cost per MQL, 433% increase in LinkedIn Ads MQLs. https://www.devslove.com/case-studies/jdxpert/
- **Quill Podcasting** (B2B): 2,300% increase in non-Search MQLs, 24% YoY increase in Search Impression Share, 16% increase in Search MQLs. https://www.devslove.com/case-studies/quill/
- **Ward Plumbing, Heating and Air** (Home Services): 9.5x ROAS on Google Display, 12x ROAS on Microsoft Ads. https://www.devslove.com/case-studies/ward-plumbing/
- **Custom Comfort ClimateCare** (HVAC): 310% increase in paid form leads year over year, 124% increase in paid traffic, 83% improvement in paid search conversion rate. https://www.devslove.com/case-studies/custom-comfort/
- **Verdical Group** (Green Building & Sustainability Consulting): 27% of paid search leads became qualified sales pipeline, 17% decrease in cost per lead, 20x growth in monthly YouTube subscriber additions. https://www.devslove.com/case-studies/verdical-group/
- **Maui Paradise Properties** (Vacation Rentals): 50% growth in brand search demand and 20% growth in direct bookings by expanding beyond Google Search into a full-funnel, non-search growth engine. https://www.devslove.com/case-studies/mpp-vacations/
- **Randy's Electric** (Home Services): 21% increase in qualified leads, 23% decrease in cost per lead, 249% increase in Microsoft Ads leads. https://www.devslove.com/case-studies/randys-electric/
- **GooseLaw** (Legal): 80% less expensive leads vs Search, 56% reduction in CPA, 64% reduction in CPC. https://www.devslove.com/case-studies/gooselaw/
- **Ivory Dental Specialists** (Local Services): 231% increase in leads, 162% increase in booked appointments. https://www.devslove.com/case-studies/ivory-dental/
- **Your Path Counselling** (Local Services): 62% increase in qualified leads, 134% increase in lead-to-booked-meetings ratio. https://www.devslove.com/case-studies/your-path-counselling/
- **PRACTICE Benefit Corp** (B2B): 21% conversion rate, 54% decrease in CPA. https://www.devslove.com/case-studies/practice/
- **Transmotion** (Logistics): 467% increase in qualified leads, 54% decrease in cost per lead. https://www.devslove.com/case-studies/freight-forwarder/
- **Shipwise** (Transportation Management SaaS): 31% more demo requests on Google, 56% more on LinkedIn. https://www.devslove.com/case-studies/transportation-management/
- **C&S Energy Pro** (Energy Consulting): 10x increase in call conversions, 376% increase in closed leads. https://www.devslove.com/case-studies/c-and-s-energy-pro/

## Reviews (5.0 on Google, 60+ reviews)

> "It's been nothing short of a game-changer for our paid advertising campaigns. What truly set them apart is their uncanny ability to spot areas of improvement. They proactively reach out with insights and recommendations."
> Ashley Johnston, Marketing Director, JDXpert

> "I've been working with Devslove for almost a year now and their team has upgraded our paid acquisition strategy across all areas. They take the time to understand the ins and outs of your brand and its goals, and educate you along the way."
> Alison Osborne, VP of Marketing, Quill Inc.

> "We've been working with Devslove for a couple years now and are very happy with their work. Their expertise is apparent in every effort, and it's highly evident that they're constantly learning about new developments and opportunities to improve their services."
> Brad Waldrop, Co-Owner, Ward Plumbing, Heating and Air

> "I've worked with David for several years now across multiple clients, and I can confidently say he's one of the best in the business. He doesn't just 'set and forget.' He actively partners with you, tests new ideas, and finds creative ways to improve performance."
> Sue Mysko, Fractional CMO

> "I would recommend David and his team 100 times over. David is technically strong, listens to the unique needs of our business, adapts, takes action, and is consistently enhancing his craft."
> Stephanie Ano, Marketing Manager, Maui Paradise Properties

> "My experience with Devslove has been excellent. David is very detail oriented, super communicative, and knowledgable. He has helped my business grow with great advice. Highly recommend Devslove!"
> Leroy Venn, Owner, Small Studio Orthodontists

## Playbooks (https://www.devslove.com/playbooks/)

Visual full-funnel campaign systems, industry by industry (B2B, Home Services, Local Services, Logistics, Multi-Location Retail, Vacation Rentals). Each playbook shows how awareness, retargeting, and capture campaigns fit together.

## Blog (https://www.devslove.com/blog/)

Articles and step-by-step guides from real client accounts. 21 featured articles, all at https://www.devslove.com/post/<slug>/:

- How to Set Up ChatGPT Ads: A Practitioner's Walkthrough
- ChatGPT Ads Measurement: Pixel, GTM, and Separating Paid From Organic
- Should You Advertise on ChatGPT Yet? An Honest Fit Check
- How to Track ChatGPT Conversions and Customer Journeys in GA4
- Performance Max 101: How to Set Up a Campaign From Scratch
- B2B Google Ads: Fix Smart Bidding with Micro Conversions
- B2B Google Ads Audit: Desktop vs Mobile. Stop Overpaying for Mobile Leads
- Google Search Too Expensive? This B2C Display Strategy Got Us 9.5x ROAS
- The Underutilized Google Ads Strategy: DSA + RLSA for Advanced Lead Gen Retargeting
- The Google Ads Feature Most Advertisers Should Turn Off Now
- How to Structure Your Responsive Search Ads for Maximum Performance
- How to Use Your Responsive Search Ads' Asset Report for Maximum Performance
- Account Structure: How Keyword Research Usually Informs Account/Campaign Setup
- Combined Audiences: How to Find the Best Combination of Audiences to Target
- The Key Components of a Branded Campaign Setup
- Microsoft Ads B2B Targeting Tutorial: LinkedIn Company, Industry, and Job Function
- Microsoft Audience Network: How to Avoid Wasted Spend on Bad Placements
- How to Set Up Netflix Ads: Step-by-Step Tutorial
- Analyzing Google Ads KPIs 101
- Customer Lifetime Value: The Forgotten KPI
- Grow Your YouTube Subscribers and Discoverability with Google Ads

Plus additional articles on Google Ads strategy, landing pages, YouTube/CTV, and seasonal planning.

## Contact / book a call

- Primary action: **Book A Call** at https://www.devslove.com/contact/ (HubSpot form + Calendly 30-minute booking).
- Free entry points: https://www.devslove.com/free-audit/ and https://www.devslove.com/competitor-intel/
- Office: 15 Industrial Parkway South, Aurora, Ontario L4G 1X7, Canada.
- Service area: United States + Canada.
- Languages: English.

## Brand identifiers

- Founder: David Green (LinkedIn: https://www.linkedin.com/in/davidgreen-devslove/)
- Company LinkedIn: https://www.linkedin.com/company/devslove/
- YouTube: https://www.youtube.com/@devsloveagency934
- Structured info for AI assistants: https://www.devslove.com/llm-info/
- Sitemap: https://www.devslove.com/sitemap-index.xml