Landing pages can work magic for a Google Ad campaign.  A campaign could be well-built, effectively optimized, and driving the quantity...

A common question or concern of our clients often surrounds the topic of cost-per-click (CPC) for Google ad campaigns.  “Why is our CPC...

Many business owners & merchants entering the world of paid advertising enter with one large assumption in mind - Facebook/Instagram ads...

Writing Google Ads copy is not for the faint of heart. Everyone is looking for the exact formula that can be used to increase...

Here’s to all of you hard-working small business owners out there trying to grow your companies. You’re busy, you’re tired, I hear you. ...

Keywords are the heartbeat of any functioning Google ads account, and every account should have both positive and negative keywords....

Setting up a Google Ads account with all its various campaigns can be a very daunting task. A lot of work needs to be put into an account...

You’re a digital marketer who's been managing a Google Ads account for an extended period. After a month of running ads on the Google...

In July of 2022, expanded text ads (ETAs) will be phased out of the Google Ads platform. When that happens, advertisers will no longer be...

Analyzing and managing the daily budget spend of your Google Ads campaign is an important part of Google advertising. There are two...

Setting up a Google Ads account from scratch requires a strong understanding of the Google Ads search channel. The approach that you...

Dynamic search ads (DSAs) are a Google automated ad type that uses the content of your website to dynamically generate headlines for your...

Performance Max is a new campaign type that will change the face of Google advertising. These campaigns allow advertisers to show their...

Observation audience targeting is a Google Ads strategy that allows you to monitor the performance of certain audiences, without...

On July 1, 2022, expanded text ads (ETA) were completely phased out of Google Ads. Advertisers can no longer create new and edit existing...

Many Google advertisers view broad match as the worst kind of match type to use in an account. Since the restrictions on this match type...

The branded campaign strategy is something that account managers use to show ads to users who search for the brand company name on...

As the U.S. gears up for another election season, businesses are bracing for the impact it will have on their digital marketing efforts....

There was a time when getting an advertising spot on TV would cost a brand thousands of dollars, making it inaccessible for most small...

10x Increase In Call Conversions 16%   Decrease In Ad Spend 376%   Increase In Closed Leads Overview: C&S Energy Pro is a company that...